Tigerlive!

http://www.singaporesights.com/virtual-tours/attractions/tigerlive-3

I should probably state upfront that i am not an alcholic nor a avid social drinker, but i don't mind the occasional cocktail, so when i visited TigerLive!, I wasn't sure I wanted to advocate visiting this place, which obviously hopes to sell their product. The person-in-charge did highlight that Tiger supports drinking in moderation, but even then I wouldn't want to be responsible for my friends' interest in alcohol. On the other hand, I have to admit I am very impressed by the successful marketing by the brand that led to its global success. The TigerLive! centre, Singapore's 'first state- of the art multi-media brand experience' indeed wowed me. The showcase of the beer's history and what makes it success was entertaining and impressive, though some parts rather corny (like how the factory staff said they would recommend all their relatives to work for Tiger Beer cos it is great company). Still, I am proud to say Tiger Beer is one of the successes of Singapore.

If you are keen to experience TigerLive! (my fave part was the beer-tapping experience :P), do join us on 6 Dec, Saturday, 4pm to 8pm (the actual experience is from 4pm to 5pm but you may wish to stay at St James Power Station, or enjoy dinner at Vivo City or even Sentosa) at TigerLive! Transport and free beer (or soft drink if you don't fancy getting drunk so early) included! For more details, pls call Tampines West Community Club at 6783 7910 for tickets.